Collect the statements a customer could rely on
Review headlines, pricing cards, comparison tables, testimonials and calls to action, not just body paragraphs. Copy each material statement into a register with its page and location. Include promises about availability, integrations, response times and results. A short badge can make a stronger claim than the surrounding explanation.
Record what an ordinary reader would reasonably understand the wording to mean. “Works with your systems” may imply broader compatibility than the team has checked. “Always available” may imply a service commitment that differs from office hours. This is an editorial accuracy review; sector-specific legal requirements need their own qualified assessment.
Match evidence to the exact scope
For every statement, identify the evidence owner, source, date and conditions. A feature demonstration can establish behavior in a tested configuration, but not compatibility with every version or customer environment. A single successful project does not prove that all customers will achieve the same outcome.
Check whether the evidence is current and whether permission exists to publish customer details or quotations. Keep confidential records out of the public draft. Mark missing evidence as unresolved rather than treating a sales team’s expectation as an established fact. Separate an available capability from a proposed roadmap feature.
Choose retain, qualify, replace or remove
Retain statements supported within their stated scope. Qualify wording when the limitation changes the customer’s interpretation, placing the condition beside the claim. Replace vague superiority with a concrete description the team can substantiate. Remove a promise when the evidence cannot support a useful, truthful version.
Google’s helpful-content guidance emphasizes reliability and warns against exaggerated titles. Use that principle to review the whole presentation, not just individual words. A qualification buried elsewhere cannot repair a headline that communicates an incompatible promise. Check icons, charts and captions for the same unsupported implication.
Illustrative example: an integration promise
Imagine a fictional service page says “Connect every business tool instantly.” The available documentation covers two named systems and requires configuration. The reviewer records the mismatch between universal wording and limited evidence. These details are invented for teaching and are not findings about a real provider.
A defensible replacement might describe configuration of the supported connections, with the supported systems and prerequisites clearly stated if verified. The team removes “every” and “instantly” rather than inventing a speed test. Any additional integration remains a scope discussion, not a feature silently promised by the revised headline.
Verify all copies and assign future review
Search for repeated versions of corrected claims in shared components, landing pages and downloadable material. Confirm that translations preserve the same limits. Have the evidence owner review factual changes and keep a dated record of the final wording and supporting conditions.
An SEO audit can help inventory public pages, but it cannot substantiate business promises without the relevant records. Set a review trigger for product or service changes and reopen claims when their evidence becomes stale. A completed editorial audit means the reviewed statements have a documented basis; it does not certify every message across the business or guarantee compliance in every jurisdiction.